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B2B consulting firms: the 3 main challenges of innovative products

B2B consulting firms: the 3 main challenges of innovative products

Each day, consulting firms (whether or not they specialize in innovation consulting) seek solutions to improve the customer experience of owners of innovation projects. This is far from an easy task, because innovators’ needs and expectations are constantly changing. Let’s take the specific example of market research studies for innovative products. To ensure that their studies

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Innovation consulting firms: what innovation project owners expect of you

Innovation consulting firms: what innovation project owners expect of you

LinkedIn Twitter Facebook According to the latest growth studies, the innovation consulting sector is doing well, with a number of specialist consulting firms being launched, whereas the majority of generalist consulting firms are choosing to increase their focus on innovation projects. Successful innovation has become imperative for businesses in all sectors, which promises a bright future

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3 companies that found new application fields for their technology

3 companies that found new application fields for their technology

Sometimes life turns up some amazing surprises. Not only has your innovation got potential in the market, but there are also additional applications to which your project could be applied. Whilst these sectors weren’t originally planned for at the start of the project, they certainly deserve some attention. Let’s see.

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Maximize the power of your market research report

To maximize the power of your market research report, ask these five crucial questions

You are aware that a market research sheds light on which of your innovations are relevant and which may need to be forgone. It can also be a tool for validating the commercial potential of your innovation, finding strategic partners and even acquiring more commercial leads. But what else can your research report tell you? The answers may surprise you.

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How to evaluate the market potential of your innovation?

How to evaluate the market potential of your innovations ?

Does the product respond to an existing need, will customers be willing to pay the asking price? Is the product likely to be well received by distributors? In short, does your innovation have a real potential? So many questions that make it interesting to analyze your environment, to study the possibilities and to define if your innovation is worth it. Well, where to start?

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Automation: A new era for market research

Automation: A new era for market research

Whilst it may be true that is becoming easier to carry out “bad” market research, it is also a fact that the democratization of access to powerful tools opens new avenues. The field of market research has disruptive innovations, just like any other field. These are opportunities for all concerned to move closer to greater efficiency and relevance at lower cost.

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