Welcome to the UMI blog! Here, you’ll find all of our content: articles, news, tips and advice, speeches… on innovation, market testing and much more. Happy reading!
Crowdguiding: All about an emerging concept
You’ve already heard of crowdfunding or crowdsourcing, right? Well, today I’m going to explain to you what crowdguiding is. Before I tell you more about
What is market research?
“Evaluating the potential of a market, the status of the offering and the demand for a given product” is the general definition of market research.
B2B consulting firms: the 3 main challenges of innovative products
Each day, consulting firms (whether or not they specialize in innovation consulting) seek solutions to improve the customer experience of owners of innovation projects. This
Innovation consulting firms: what innovation project owners expect of you
According to the latest growth studies, the innovation consulting sector is doing well, with a number of specialist consulting firms being launched, whereas the majority
How to Make an Innovation Process that Actually Works
Often, companies have ground-breaking ideas but lack the organizational structure to get them off the ground. The more strategic and methodic your innovation and decision-making process, the higher the chances of the innovation thriving in the market.
Want to Enhance Your Decision Making Skills while Innovating?
Effective decision-making is… hard. Add in complex innovation projects with multiple players, stakeholders and risks, and the pressure to make good decisions can become critical — and overwhelming.
Do My R&D and Marketing Teams Really Need to Work Together?
The goal of any company is simple: get and retain customers. While Research & Development (R&D) and marketing teams share this same vision, they often work worlds apart. When R&D and marketing teams work side by side instead of back to back, they can complement each other in advantageous ways.
The reasons your innovations fail… and how to overcome the issue
Innovation is probably key for any company wanting to make their mark in their industry. Many have created teams, events, and initiatives to stimulate innovation in their company. But innovation can’t simply be summed up in a single declaration. Innovation for innovation’s sake alone serves no purpose.
5 Reasons Market Insights are Absolutely Crucial for Innovations
Market insights are a valuable tool for any product or service hitting the market, but they’re critical for innovations yet to be experienced in the market. Keep reading to find out why:
3 companies that found new application fields for their technology
Sometimes life turns up some amazing surprises. Not only has your innovation got potential in the market, but there are also additional applications to which your project could be applied. Whilst these sectors weren’t originally planned for at the start of the project, they certainly deserve some attention. Let’s see.
What exactly is a “Market Insight”?
Market insight is a current buzzword but it seems that the more it’s used, the more vague its definition becomes. Here, we’ll define what a market insight is, what it isn’t, how they’re best utilized and how you can get the best insights for your innovation.
5 market test survey questions to ask to evaluate the potential of your innovation
You’ve decided to conduct a market research study. Well done ! You clearly know what you want to get out of it ? You’re definitely on the right track. Here are some tips about what to ask and how to ask it.
Why Concept Testing is Crucial — And How to Do It Before a New Launch
Concept testing is crucial for product developers to determine the innovation’s chance of success. Read on to learn why concept testing is important and how to test your own innovations before putting them on the market
Why B2B Market Research is an Exciting (and Worthy) Challenge
B2B research is immensely useful and often vital in order to stay relevant, competitive and profitable. Here are three big B2B market research challenges and how to overcome them.
To maximize the power of your market research report, ask these five crucial questions
You are aware that a market research sheds light on which of your innovations are relevant and which may need to be forgone. It can also be a tool for validating the commercial potential of your innovation, finding strategic partners and even acquiring more commercial leads. But what else can your research report tell you? The answers may surprise you.
The Ideal Market Research Process for your innovation projects
Most of businesses fail are due to poor market research. Getting yours right is critical for the success of your innovation projects, as well as for your investors, partners and banks. What is the ideal market research process to lead a winning entreprise ?
Custom Market Research or Syndicated Market Research? The Duel
You need the competitive intelligence, market awareness and strategic insights that will help make your innovation thrive. You need an ace up your sleeve: market research. But how do you know which type of research is the most advantageous for your business?
Finding partners through your automated market research study
B2B market research studies is an essential step to validate the potential of your product. What you may be less aware of is that market research studies can also help gains credibility, visibility, and expertise to find partners such as distributors, suppliers and even clients.
4 tips to effectively manage your innovation portfolio
The purpose of managing an innovation portfolio is to create favorable conditions to develop concrete innovations.
From validating the potential of your innovations, to captivating your investment committee, find out how to easily manage your patents.
Turning a No-Go into opportunity
No-Go is NOT a failure. Instead, it’s proof of your ability to accept reality. Paradoxically, the earlier it occurs in a project, the more time you save. But how do you proceed in order to reorient your project correctly
How automating market research studies reduces costs
Faced with traditional market research studies with their reputation for being costly and time-consuming, automated market research studies are gaining popularity amongst innovative companies that need fast, reliable responses at an affordable price. But how does automating market research reduce costs?
5 reasons to focus on innovation
Your company can innovate on many levels: with products or services, sales, distribution methods, production methods, or even organizational methods. From increasing your productivity to developing brand image, innovation is now an essential step for your company. Here’s why.
Why free market research fails
For budget reasons, you’ll likely be tempted to carry out the market research yourself without using any specialist tools. There are however many disadvantages to this method that could impact the performance of your market research and thus its results.
Is your innovation a good market opportunity?
If you want companies and investors to be interested in your innovation, you need to convince them that your project offers a lucrative market opportunity with little risk. How do you accomplish this? By simply measuring the market potential of your innovations. But to do this, you need to know the right questions to ask before you launch.
Market research: Turning negative feedback into positive insights
When you carry out an exploratory market study you have to handle negative feedback. Don’t panic. Negativity is not an end in itself. It can easily be turned into positive insights to create value for your innovation.
6 reasons why you should carry out a market research study
If you want to found a company or successfully lead an innovative project, market exploration is a fundamental step. The basic aim of this study is to quickly determine the information needed to identify your business opportunities to rapidly launch your product onto the market.
How to evaluate the market potential of your innovations ?
Does the product respond to an existing need, will customers be willing to pay the asking price? Is the product likely to be well received by distributors? In short, does your innovation have a real potential? So many questions that make it interesting to analyze your environment, to study the possibilities and to define if your innovation is worth it. Well, where to start?
Automation: A new era for market research
Whilst it may be true that is becoming easier to carry out “bad” market research, it is also a fact that the democratization of access to powerful tools opens new avenues. The field of market research has disruptive innovations, just like any other field. These are opportunities for all concerned to move closer to greater efficiency and relevance at lower cost.
5 mistakes you don’t want to make before launching your idea
Innovation is hard, you make mistakes sometimes, but their is some kind of innovation mistakes you must avoid to do if you want to lead a winning entreprise. Here’s the list.
Patent trolls, 5 tips to help you handle them
In 2015, it’s has been estimated that patent trolls cost the economy $29 billion a year. It is widely acknowledged that a patent troll, is the pet peeve of all entrepreneurs. That’s why we want to give you all the essential tips to deal with those ugly goblin.