Adrien Weil

B2B consulting firms: the 3 main challenges of innovative products

B2B consulting firms: the 3 main challenges of innovative products

Each day, consulting firms (whether or not they specialize in innovation consulting) seek solutions to improve the customer experience of owners of innovation projects. This is far from an easy task, because innovators’ needs and expectations are constantly changing. Let’s take the specific example of market research studies for innovative products. To ensure that their studies …

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Innovation consulting firms: what innovation project owners expect of you

Innovation consulting firms: what innovation project owners expect of you

According to the latest growth studies, the innovation consulting sector is doing well, with a number of specialist consulting firms being launched, whereas the majority of generalist consulting firms are choosing to increase their focus on innovation projects. Successful innovation has become imperative for businesses in all sectors, which promises a bright future to these specialized …

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5 reasons to focus on innovation

5 reasons to focus on innovation

Your company can innovate on many levels: with products or services, sales, distribution methods, production methods, or even organizational methods. From increasing your productivity to developing brand image, innovation is now an essential step for your company. Here’s why.

Why free market research fails

Why free market research fails

For budget reasons, you’ll likely be tempted to carry out the market research yourself without using any specialist tools. There are however many disadvantages to this method that could impact the performance of your market research and thus its results.

Is your innovation a good market opportunity?

Is your innovation a good market opportunity?

If you want companies and investors to be interested in your innovation, you need to convince them that your project offers a lucrative market opportunity with little risk. How do you accomplish this? By simply measuring the market potential of your innovations. But to do this, you need to know the right questions to ask before you launch.

How to evaluate the market potential of your innovation?

How to evaluate the market potential of your innovations ?

Does the product respond to an existing need, will customers be willing to pay the asking price? Is the product likely to be well received by distributors? In short, does your innovation have a real potential? So many questions that make it interesting to analyze your environment, to study the possibilities and to define if your innovation is worth it. Well, where to start?

Automation: A new era for market research

Automation: A new era for market research

Whilst it may be true that is becoming easier to carry out “bad” market research, it is also a fact that the democratization of access to powerful tools opens new avenues. The field of market research has disruptive innovations, just like any other field. These are opportunities for all concerned to move closer to greater efficiency and relevance at lower cost.

Startups : Top 3 new challenges to be met

Startups : Top 3 new challenges to be met

As a startup, whatever your business model, your sphere of activity, there are certain tough challenges that you have to overcome especially with the growing industry of new technology, full of exciting changes for startups.
How to become competitive but first of all how to thrive once your business is going? Let’s see!

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