Optimizing my value proposition

You have already validated the market interest of your solution. Before commercializing it, you now want to adjust your value proposition, business model and pricing by perfectly aligning it with market expectations.

Starting point

Michelin’s goal was to test new ways of monetizing their solution with tire distributors.

Market test

In one month, we collected feedback from 73 professionals worldwide. We then consolidated these results in various intelligent formats: video report, segmentable online report, executive report…


Tire distributors are not in favor of the proposed business model.
Guided by UMI
What we thought was going to be a key benefit, was actually invalidated by the market. This led us to switch to a different business model.

Emmanuel Théry

Innovation Manager

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