Validating the market needs
You suspect there is an unresolved need on the market and thus, an opportunity to innovate. However, before moving forward, you need to confirm this need actually exists and how critical it is for market players.
Starting point
Arkema’s goal was to understand the precise expectations of packaging players in terms of sustainable development.
Market test
In one month, we collected feedback from 151 professionals around the world. We then consolidated these results in various intelligent formats: video report, segmentable online report, executive report…
Results
The demand for sustainable development is very different depending on the type of packaging.
We were able to identify how critical the demand for sustainable development is for each type of packaging.
Pascal Peroni
Global Market Director
