Validating the interest of my solution
Regardless of the level of maturity (idea, concept, development…) or the nature of your innovation (product, technology, service, process…), you want to validate the fact that your innovation meets market expectations in order to ensure its adoption.
Starting point
Schneider’s goal was to measure the market interest of their solution in 3 markets: Italy, Spain and France.
Market test
In one month, we collected feedback from 144 professionals in the French, Spanish and Italian markets, then delivered these results in various intelligent formats: video report, segmentable online report, executive report…
Results
Two particular parts of the value proposition were validated by the market.
Thanks to the UMI market test, we validated the relevance of our solution and understand what our real differentiation is for each market.
Roland Goutay
Innovation Accelerator
